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Can Social Media Be a BAD Marketing Channel?

We've all learn articles and attended seminars and webinars that specify why utilizing social media could be important to your advertising and marketing success. However can or not it's detrimental? Beneath is a Fb screenshot the place the provider's account is dominated by folks bashing the corporate with one anecdotal rant after one other. Sooner or later, might or not it's time to stay with the tons of of tens of millions you spend on promoting and abandon a advertising and marketing channel that appears to offer little greater than a platform to your (alleged) prospects (or opponents) to bash you? Can Social Media Be a BAD Marketing Channel?

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